Our Bleaching give you more Platinum results without damaging the hair with anti-yellow technology.


More From Us







New concept for treating hair, detoxifies the scalp, promotes healthy hair growth and nourishment.













Reconstruction and Strength, Prevents breakage and hair loss, restores shine and softness.




Our Paraben-free, gentle cleansing formula is enriched with antioxidant rich in Acai and Arginine to nourish, smooth, and reduce frizz. Hair is left silky and shiny.






Daily use shampoo that cleanses and brightens hair color. Brightens blonde, leaving the hair silky and shiny.





Provides deep cleansing without damaging the hair. Reducing agents allows control of volume and frizz to tame the hair. Provides nutrition, softness and shine.








Smoothens, nourishes and provides extreme shine. Prolongs the results of the salon treatments.


Mask rich in hyaluronic acid and organic silica, rejuvenates the hair promoting maximum nutrition. 






Our Paraben-Free formula is enriched with antioxidant-rich Acai and Arginine to provide deep hydration and nourishment to the hair, leaving the hair smooth, tamed, and frizz-free.





Provides intense nourishment, shine, softness and flexibility to the hair, resulting in long-lasting tamed hair.








Cleanses the hair and enhances color of natural or bleached blonde hair, providing a platinum effect and shine.



Restores and seals the cuticles.








Give your hair an instant deep-nourishing treatment at home with our antioxidant-rich Acai & Arginine formulation. Used once a week, hair is extremely soft, disciplined, and strengthened.





Nourishes, hydrates and revitalizes hair. Promotes treatment and movement to the straightened hair, keeping it disciplined for prolonged periods.








Daily use conditioner that nourishes the hair. Brightens blonde, leaving the hair silky and shiny.





Plastica de Argila - Revitalizing Shampoo 250ml Shampoo enriched with hyaluronic acid to clean and nourish the hair.

Plastica de Argila - Clay Mask 200ml Mask rich in hyaluronic acid and organic silica, rejuvenates the hair promoting maximum nutrition.

Plastica de Argila - Finishing Fluid 90ml Restores and seals the cuticles.











Our 5-in-One Primer provides your hair with thermal protection, restores of the hair fiber, prevents breakage and prevents frizz.





Intensely nourishes and protects the hair. Restores the damage caused by bleaching. Prevents color fading and brightens blonde, leaving the hair silky and shiny.









Enriched with oil from Amazon palm trees especially chosen for their moisturizing, nourishing and controlling properties. The exclusive formulation includes cationic polymers that favor the formation of curls and light, frizz-free waves.




Eliminates excessive oiliness and flaking of the scalp.

Promotes cell renewal, strength and shine to the hair.

Protects the hair from the astringent action of the shampoo. Intensely nourishes the hair fiber, leaving no residue.






Enriched with oil from Amazon palm trees especially chosen for their moisturizing, nourishing and controlling properties. The exclusive formulation includes cationic polymers that favor the formation of curls and light, frizz-free waves.







Ensures nutrition and softness to the hair. Free of build-up effect (silicone free), promotes movement and maximum shine to the hair.









Nourish and protects the hair from the astringent action of the shampoo. Restores hair and strengthens hair fiber.





Detoxifies the scalp, eliminates flaking and excess of oiliness.









Activates the oxygenation of the hair follicles to nourish the hair bulb, making hair strong and resistant to breakage.







Detoxifies the scalp, preparing the area for the growth of strong and resistant hair. Removes impurities from the hair, promoting healthier, shinier hair. Free of silicones, nourishes from root to tips, leaving no residue.










To extend the life of your smoothing treatment we recommend using our Home Care.