Innovation
Cadiveu Professional differentiates itself by developing
high-performance hair treatment technologies. For this, we
form partnerships with universities and laboratories in Brazil
and other countries to develop innovative solutions for
today's well-informed consumer.
One example is the creation of the first treatment with
Sugarcane Cysteine,technology in order to make hair
straight. The treatment was featured among the top 3
GreenBest Awards (2011). Also, Supraliss offers
exclusive Cystemax technology, the only straightening
product with neutral pH, free of harsh chemicals.